About IULM Flow - International Summer School
IULM Flow, a project with a cosmopolitan flavor, a dedicated International Summer School that will include Six Classes, Three Days together with IULM Lecturers, Guests & Professionals of International Standing, with the aim of making the teaching offer and vision of IULM University known to an international audience.
The International Summer School is aimed at all Young Graduates & Professionals aspiring for Master Programs in the Fields of Creativity, Innovation & Communication.
The Program is Free and entirely taught in English. You will be able to attend lessons online.
IULM Flow - International Summer School (Day 2)
Session 1 - 5:30 - 7:00 PM (IST)
Topic - Aesthetics and Photography
Speaker - Prof. Renato Boccali
Photography is the privileged medium through which the gaze of contemporary man has been formed. But what are its main features? What makes it different from other forms of expression? In answering these questions, photography will be considered as one of the privileged aesthetic forms able to shift our perception and provide an unprecedented knowledge of the world. So photography, as Baudelaire shows, is the “modern” way to reflect on the status of the image.
The lecture will explore a path between aesthetics and photography, through a theoretical presentation supported by photographic images, with the contribution of well-established international scholars.
Session 2 - 7:30 - 9:00 PM (IST)
Topic - International Markets and Global Sales
Speaker - Prof.ssa Daniela Corsaro
Modern markets are globalized, convergent and multicultural-and this requires sophisticated, crosscutting managerial capabilities. A process of transformation is in place in international markets driven by different factors: more sophisticated customers’ needs, increased competition, blurred industry boundaries, servitization and, of course, the diffusion of new technologies, such as social media, crm, marketing automation, artificial intelligence and many others. The advent of Covid has further generated discontinuity and boosted this transformation. Given these premises, through this lesson you will learn which are the key elements to create a successful sales and marketing strategy in international markets, today.
More specifically, you will learn how to analyze client needs across numerous markets, to negotiate complex sales and develop global social media marketing strategies. Insights on the skills required to become a manager abroad will be also provided.
To get more insights about the Courses offered by IULM,
visit: www.minervaeduhub.com/iulmuniversity or write to eduhub@indiaitaly.com
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