About the Program :
Participate in the Free Masterclass by IULM University on "Influencers and the New Consumers".
Hosted by Prof. Polesana/Prof. Buffo. Consumption is the main experiential area of our society. Individuals build their identity through objects and these objects also help them to adhere to a certain lifestyle. This class introduces students to the new kind of consumer, a prosumer, who lives his/her life in a hybrid space created by the combination of offline and online reality.
About IULM University:
Established in Milan in 1968, IULM - International University of Languages and Media are one of Italy's top universities and runs three highly specialized faculties at different levels: Undergraduate Programs, Two-Year Master's Degrees, and several One-Year Master's Degrees and executive education courses in the field of communications, international relations, new media, languages, tourism, and cultural heritage for Students & Working Professionals looking to acquire new skills.