IICCI's Project Minerva - The Italian Education Hub is promoting the upcoming IULM Flow Masterclasses proposed by Prof. Manuela De Carlo of IULM University of Milan, Italy on "Revenue Management - The present and future of the discipline" & "Will Luxury be the same after pandemics?" dated 5th May, 2:30 PM (IST) Onwards.

Both the masterclasses will be streamed online and are as follows:
During the 1st Session - Damiano Zennaro of IDeaS Revenue Solutions will discuss how, given the impact of Covid- 19, Revenue Management has undergone major changes in the last few years and is still constantly changing. How will RM strategy evolve in the future? What are the myths of revenue management? In what ways can revenue management be a driver for success in the recovery phase? Find out all this and more!

During the 2nd Session - Hélène Chenesseau of Excelia Business School in La Rochelle, France will discuss how the pandemic impacted a range of different industries, including luxury. Scholars and practitioners are wondering: Has Covid brought a loss or a gain of interest in this sector? How do digital platforms help to gain hold of international markets? What are the current and future trends and opportunities to capitalize? Discover the answers to these questions and more!